“LITE” SHOWROOM
Beijing
2017
ARCFOX is a brand of Beijing Automotive Industry Holding Co. Ltd. otherwise known as BAIC.
BAIC is well known for developing electric cars with plug-in technology and launching the ARCFOX LITE city-car model.
We designed a full new concept for the LAIGUANGYIN EXPERIENCE CENTER in Beijing. The exhisting building would be refurbished and the concept would be replicated in some 40 experience centers around the country, introducing three redesigned activities:
SHOWROOM = EXPERIENCE creates SURPRISE
DELIVERY = COMFORT creates PLEASURE
AFTER SALE SERVICE = EFFICIENCY creates SATISFACTION
